MALVERN, AR — Diamond Lakes Federal Credit Union, a community fixture since 1960, is proud to announce its official rebranding to Clearway Credit Union, effective immediately. This transformation reflects the institution's evolution from its industrial roots at the Jones Mills Reynolds plant to a forward-thinking financial partner dedicated to clearing the path for its members' futures. 

"Our new name and brand identity is a direct reflection of the commitment we have to our members and their success," said Tammy Passafiume, President and CEO of Clearway Credit Union. "We believe everyone deserves a clear way forward, regardless of where they start. We don’t just open accounts; we open possibilities by providing the tools, education, and support our members need to achieve their goals.” 

The rebrand includes a modern visual identity featuring warm, confident colors designed to symbolize forward motion and progress. This change follows years of strategic growth, during which the credit union expanded its charter to serve six Arkansas counties and embraced a Community Development Financial Institution (CDFI) designation to better support underserved populations. 

"This is more than a financial mission – it is a commitment to people, progress and possibility," Passafiume added. "Whether you are a legacy member or a young adult starting a family, Clearway is here to walk the road ahead with you". 

For more information about the rebrand, please visit the new website at www.ClearwayCU.org