Meet and exceed sale's goals through new product sales, cross selling and retention of current customers • Implement marketing programs and initiatives which further the Direct General brand in the local market (car dealerships, local events, etc.) • Build and maintain relationships with community organizations and local business • Develop and manage customer relationships and serve as a resource to customers and potential customers on all Direct General's products and services • Responsible for monitoring key competitors in the local market area and making suggestions on initiatives that could improve Direct General's position in the marketplace • Receive customer payments, issue receipts and verify balance/daily reports of receipts for cash drawers • Understand, promote and remain current on company underwriting guidelines, announcements, and memos related to changes in company policies and procedures • Responsible for sales administration and reporting activities